Since this was the first interaction many of Ellen’s fans would have with the search engine, the experience needed to be easy and intuitive. Our approach included a confluence of recognizable brands with the best of both traditional and digital media. We designed and developed a dynamic microsite loaded with attention-getting deals and dynamic content that enabled deeper interaction with Bing via connected Twitter feeds, YouTube video content, and Facebook applications.

My role: 

As the Creative Director and UI/UX Lead, I led all design efforts of the microsite and the social media outlets as well as the online advertising campaign.

In the end, Bing successfully introduced their new search features to two million users daily, who used their online search and shopping experience as a springboard for engagement. In total, Bing enjoyed 28 million new users over the course of the Ellen campaign.
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