Since this was the first interaction many of Ellen’s fans would have with the search engine, the experience needed to be easy and intuitive. Our approach included a confluence of recognizable brands with the best of both traditional and digital media. We designed and developed a dynamic microsite loaded with attention-getting deals and dynamic content that enabled deeper interaction with Bing via connected Twitter feeds, YouTube video content, and Facebook applications.
My role:
As the Creative Director and UI/UX Lead, I led all design efforts of the microsite and the social media outlets as well as the online advertising campaign.
As the Creative Director and UI/UX Lead, I led all design efforts of the microsite and the social media outlets as well as the online advertising campaign.
Results:
In the end, Bing successfully introduced their new search features to two million users daily, who used their online search and shopping experience as a springboard for engagement. In total, Bing enjoyed 28 million new users over the course of the Ellen campaign.